Cruiser Skate SANTA CRUZ Rad Dot Shark Green 27.70″

Santa Cruz Skateboards

The Santa Cruz Skateboards Story

Our brand, distributed by NHS, is one of the oldest continuous skateboard company in the world, founded by Richard Novak, Doug Haut, and Jay Shuirman

Santa Cruz Skateboards has been an industry leading manufacturer of board sports lifestyle products for over 40 years.

Santa Cruz Skateboards is a well-known skateboarding company that was founded in 1973 in Santa Cruz, California, USA. The company played a significant role in the development and popularization of skateboarding during the 1970s and beyond. Here's the story of Santa Cruz Skateboards: Founding: Santa Cruz Skateboards was founded by Richard Novak, Doug Haut, and Jay Shuirman, who were all surfers and skateboarders. They established the company as a way to bring the surfing style to skateboarding and capitalize on the growing interest in the sport. Early Years: In its early years, Santa Cruz Skateboards primarily focused on manufacturing high-quality skateboards and skateboard components. They gained popularity for their innovative designs, durable construction, and distinctive graphics. The brand quickly developed a strong presence in the skateboarding community. Team and Influences: Santa Cruz Skateboards assembled a team of talented skateboarders, including iconic names like Tony Alva, Steve Alba, and Jay Adams. These team riders helped establish Santa Cruz as a leading skateboarding brand and contributed to the growth of the sport through their influential styles and performances. Skateboard Graphics: Santa Cruz Skateboards became renowned for its striking and unique skateboard graphics. They collaborated with talented artists, such as Jim Phillips and Rob Roskopp, to create iconic designs that became synonymous with the brand. These graphics often featured bold colors, surreal imagery, and the famous "Screaming Hand" logo, which has become an enduring symbol of Santa Cruz Skateboards. Skateboarding Contests and Events: Santa Cruz Skateboards played a crucial role in organizing and sponsoring skateboarding contests and events. They helped promote the sport by hosting competitions, demos, and exhibitions, providing a platform for skateboarders to showcase their skills and gain recognition. Diversification and Expansion: Over the years, Santa Cruz Skateboards expanded its product range beyond skateboards. They introduced a wide array of skateboard accessories, including wheels, trucks, bearings, and protective gear. The brand also ventured into producing apparel, footwear, and other merchandise related to skateboarding culture. Enduring Legacy: Santa Cruz Skateboards has maintained a strong presence in the skateboarding industry for several decades. Their commitment to quality, innovation, and artistic expression has solidified their reputation as a beloved and influential brand. They continue to support and sponsor a new generation of skateboarders, keeping their legacy alive. Santa Cruz Skateboards remains an iconic brand in the skateboarding community, embodying the spirit and creativity of the sport. Their contributions to skateboard design, team sponsorship, and event promotion have left a lasting impact on the history and culture of skateboarding. TripleOne Wind | Water | Land Tambem disponivel para skate: Carver Surfskates – Surfskates da Carver, Triton by Carver e Lost by Carver. Acessórios, trucks, rodas e rolamentos. Yow Surfskates – Surfskates da marca Yow. Smoothstar Surfskates – Surfskates da marca Smoothstar. Miller Surfskates – Surfskates da marca Miller. Loaded Boards – Skates Longboard para Freeride, Freestyle, Carving, Downhill, Pumping e Dancing. Arbor Skateboards – Skates Longboard Cruisers e Street da prestigiada marca Arbor Collective.

Santa Cruz Skateboards – Skates Longboard Cruisers e Street da prestigiada marca Santa Cruz.

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